Monthly Archives: February 2013

On-page optimization

On-page optimization is the practice of ensuring the content of a page is set up to be relevant for the search queries being targeted. It is a crucial part of most SEO campaigns – if the phrases you are hoping to rank for don’t appear on the page, it will be much more difficult to achieve your goals.

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Remember, the content of a page and its associated meta data are just some of the factors considered by search engines when ranking pages for specific queries. The fact that individual web owners have full control of content means that these cannot be the only (or even the most powerful) ranking factors, as they could easily be manipulated. As such, they are typically only part of the puzzle, but not sufficient enough to rank for even moderately competitive phrases on their own.

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At an overview level, the process looks something like:

Determining the words and phrases to target on specific pages
Ensuring the general copy of the page is written with those phrases in mind
Tweaking specific elements of the page to include exact phrases and variants
In general, the search engines are very good at recognizing synonyms, understanding stemming (i.e. understanding that different participles of verbs and plural vs. singular nouns refer to the same core concepts. For example, that “running marathons” and “ran a marathon” are about the same essential things).

For this reason, and also because on-page factors are necessary but not sufficient for ranking well, it is important to write first and foremost to delight users and only consider keywords and phrases as a secondary factor. It is far more important that users like, share and convert from your pages than having the specific phrase you are targeting squeezed in one more time. Bear in mind throughout all the tips that follow that they should all essentially be prefaced with, “As long as you aren’t impacting the readability of the page…”.

SEO的理念值得很多網站運營者去思考

SEO涵蓋所指的東西很多,意義很大。 SEO的作用並不只是只為了優化一個排名,和虛擬主機的選擇同等重要。雖然SEO所有所做的東西,目的只是一個就是:獲得排名。但除了排名,SEO的理念值得很多網站運營者去思考。例如:

1.關鍵詞的調研分析:

行業網站信息量很大,包含大量的關鍵詞。從用戶體驗的角度講,精確的分類能夠更加有助於用戶在網站上的信息查找。我們發現很多的行業網站幾乎沒有做關鍵詞分析調研,沒有製定行業關鍵詞庫。

先進行全面詳細的關鍵詞分析,再針對關鍵詞進行站內信息重組,之後再提升這些關鍵詞的相關性,對於用戶體驗以及搜索引擎優化排名都有很直接的幫助。

2.內容重組分析:

搜索引擎算法越來越嚴格的時候,就是搜索引擎越加關注核心的時候。內容就是網站核心,內容好壞,用戶體驗好不好,搜索引擎都有辦法分析出來。 SEO應該分析網站內容的方向,例如分析用戶感興趣的內容,劃分各種不同性質的內容進行重組,創造高質量原創內容等,為網站制定長期的內容策略。

3.勾劃SEO運營框架:

網站結構也是行業網站SEO的重點,是為網站勾劃適合搜索引擎優化的運行軌道,讓之後的信息都能在這個軌道上自動的運行,自動發揮每個網頁的SEO影響。小網站的結構優化,重要性並不大。但是大型如行業平台網站的結構優化就顯的非常重要,這對於PR值傳遞,排名提升,頁面收錄等核心都有較大的影響。